Did you ever hear the old fable about the Cobbler (as in "one who make shoes" and not the "delicious dessert") and how his children never had any shoes, because he spent all of his time making shoes for everyone else? Well, we're getting some shoes.
Our company is going through a corporate identity and re-branding exercise right now. We started it about a month ago, and hope to have it completed by the first part of June (if not sooner). We're also re-doing the SEO work on our website, so we can share our experiences as a case. So between that, and the normal day-to-day activities of taking care of our customers and growing the business, things have been pretty hectic around here the last few months!
Why are we doing this? Good question…
In the last year and a half, we have learned a lot about ourselves, the markets in which we operate and the best way we can add value to our clients. Quite often, it extends beyond just "online marketing". We talk with business owners about operations, sales, developing strategic partnerships, developing Unique Selling Propositions (USPs) – there is almost no topic that is "off limits" for us. If it's bothering our clients – well, then it's our problem too.
Spring Time is just around the corner…I couldn't think of a better time for us to look at ourselves from a rebirth / renewal perspective.
Has your business gotten stale? Are you more concerned about "the economy" than "your business" or your customers' business? Maybe it's time for you to change that…
