Brainstorm For Business Success
An engineering lab client regularly brainstorms with customers and even prospective clients, as part of new product development.?? In fact, one such session resulted in a design simplification – saving them over 70% on their manufacturing costs for a particular part.? Going out of your way to establish rapport with your customers, and regularly communicating 
with them, can pay huge dividends.? Doing so has never been easier than it is today, with tools such as Twitter, Facebook and LinkedIn.?? Establishing a professional presence for your company on each of these will enable you to attract interested people to your company.
Don’t want to have a brainstorming session in-person?? Not a problem, if you use tools like GoToWebinar and Freemind.? GoToWebinar enables you to set up a web-based meeting for up to 1,000 participants, allowing everyone to interact as if they were in the same room.? Adding Freemind to the mix allows the Moderator (or an assistant) to capture the free flow of ideas as they come in, and display them on each participant’s computer screen.? In this way, you can literally have people from all over the world participate in the event.? If you don’t want to pay for the service, you can use a service like DimDim and host smaller brainstorming sessions.
This idea can apply to any business – the question is will you apply it?
